THE ROLE OF BRAND LOVE IN MEDIATING THE EFFECT OF INTENSIVE DISTRIBUTION AND SOCIAL MEDIA PROMOTION ON BRAND LOYALTY AND E-WOM

This study aims to examine and explain the role of brand love in mediating the effect of intensive distribution and promotion of social media on brand loyalty and e-WOM.The population of this research are customers of minimarket franchise businesses in Bali.The sample size used was 200 people with purposive sampling method.The analytical technique